Privacy Policy

SuperBetter Privacy Principles

Our approach to privacy and security is guided by the following principles:

  1. We are committed to creating a secure and safe digital environment.
  2. We take the protection of personal information seriously.
  3. We never sell personal information to third parties.
  4. We do not generate revenue by selling in-app advertising.
  5. We take extra precautions for youth under age 13.
Privacy Policy Overview

SuperBetter is committed to protecting the privacy and security of our users, and being transparent about how we use information collected. This Privacy Policy is meant to help you understand how we collect and use personal information you provide when you use our SuperBetter website (“Website”), mobile and web applications (“Apps”) and related services (together, the “Service”).

This policy explains:

  • Information we collect
  • How information is used
  • Situations where information might be shared
  • How we protect your personal information
Information We Collect and Sources

We collect certain information about you to provide you with the Service or the support you request. The type of information we collect can vary depending on how you access and use our Service. Additionally, you can choose to voluntarily provide information to us. Below we have described the types of information we collect and from where we collect it.

Information you Provide to Use the Service

Account information. We collect the information you provide when you sign up for a SuperBetter account, log in to your account, communicate with us, upload content, or otherwise use the Service. We request an email address and date of birth when you choose to sign up for the Service so we can provide the Services to you and allow us to comply with applicable regulations. For example, the date of birth is used to determine whether you are under the age of 13 so that we can facilitate the required approval to create an account in compliance with COPPA regulations.

Transactional information. Users who engage in financial transactions with SuperBetter, for example to purchase a subscription, are asked to provide additional information in order to complete the transaction, such as a credit card number, billing address and full name. Visitors can always refrain from supplying certain information, but it may prevent them from engaging in certain SuperBetter services which require that information.

Information You Provide to Enhance Your Experience

You can choose to provide us with additional information in order to obtain a better user experience when using the Service. This additional information will be processed with your consent and/or to provide you with services you request. This information may include survey responses, participation in contests, promotions or other marketing efforts, suggestions for improvements, referrals, or any other actions on the Service.

Information We Get Automatically When You Use the Service

We automatically collect information about you and how you use the Service. This information includes:

Device information: Like most website operators, SuperBetter collects information about how users visit our site and the devices they use. We collect device-specific information (such as your hardware model, operating system version, device identifiers like IDFA and UDID, and mobile network information). SuperBetter may associate your device identifiers or other device information with your SuperBetter Account to help us provide consistent services across your devices.

Geolocation information: We may use your IP address to generate a general approximation of where you are located in order to provide you with an improved experience. We do not request access to or collect location sensor information, such as GPS or Bluetooth beacons, from your mobile device while downloading or using our mobile apps or services.

Log information: When you use SuperBetter, we automatically collect and store certain information about this activity. This data includes details of how you used our service, like your search queries, clicks, navigation information, or activities. It also may include data such as:

  • Browser type
  • Language preference and time zone
  • Referring site, and the date and time of each visitor request
  • Connection information like ISP or mobile operator
  • Internet Protocol (IP) address
  • Log-in and Log-out times
Information We Collect From Other Sources

Information we collect about you from third parties includes:

Google, Apple and Facebook Login: You have the option to log in to our Service using sign-in services such as Google Login, Apple Login and Facebook Connect. These services authenticate your identity and provide you the option to share certain personal information with us, such as your name, date of birth, and email address, to facilitate the creation of your account.

Other users: SuperBetter may receive information about you from other users. For example, a host may add your email address to their account in order to invite you to join a Squad Challenge.

Other partners and companies: SuperBetter may also receive information about you from other sources, including our partners, service providers or other third parties.

Information From Children

Children under the age of 13 require the approval of their parent, guardian or teacher to create an account to play SuperBetter. To create an account to play the Service, SuperBetter requires the user to submit a date of birth, username and email address. If a user is under the age of 13, they are required to also provide an email address for their parent, guardian, or teacher. The parent, guardian teacher is then sent an email and must approve the account before the account can be created.

We do not sell personal information from accounts of children (or anyone else). We may share or distribute information as described in this section and this Privacy Notice, including with parents, guardians or teachers to gather consent to create an account, and with third parties to support internal operations related to providing the Service. We may use aggregated or de-identified information about children for research, analysis and other commercial purposes.

How We Use Your Information

We collect information about you when you use the Service for a variety of reasons in order to support SuperBetter and to enable our team to continue to create engaging and effective experiences for our users.

Providing, Analyzing, Improving and Developing the Service

We process the data we collect about you to operate, improve and develop the Service, including providing, maintaining, securing and improving our services, developing new ones, and protecting SuperBetter and our users. We are able to deliver our services, personalize content, and make suggestions for you by using this information to understand how you use and interact with our services. We may conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.

Here are some examples of how we use this information:

  • Providing, maintaining and improving the Service: Account information we collect from you allows us to help you log in, choose Challenges, host Challenges, complete activities and use other features. It also allows us to learn about how you and others use SuperBetter to inform the design of new services.

  • Improving, personalizing and facilitating your use of the Service: When you sign up and use a SuperBetter account, we may associate certain information with your new account, such as information about other SuperBetter accounts you had or currently have, and your prior usage of the Service. For example, we may use information collected from cookies and other technologies, like pixel tags, to save your language preferences, so we will be able to have our services appear in the language you prefer. We do this in order to ensure that content from the Service is presented in the most effective manner for you.

  • Measuring, tracking and analyzing trends and usage in connection with your use or the performance of the Service: In order to develop and enhance our products and deliver a consistent, secure and continuous experience, we need to gather certain information to analyze usage and performance of the Service. We also use web and mobile analytics software to pursue our legitimate interests in operating and improving SuperBetter by allowing us to better understand the functionality of our mobile software on your device. This software may record information such as how often you use the application, the events and activities that occur within the application, aggregated usage, performance data, and where the application was downloaded from.

  • Fulfilling any other purpose disclosed to you in connection with the Service.

Communicating with You About the Service

We also use your account information and information you provide to us to provide you with relevant information about the Service and to assist you in using the Service if required. These communications may include:

  • Sending you information about your account or the Service: We may send updates about changes to the Service that impact your SuperBetter account. We expect to keep this type of email to a minimum.

  • Conducting surveys and collecting feedback about the Service: We do this to evaluate the effectiveness of any updates we provide.

  • Delivering assistance or answering support requests: We send you the information and support you request, including technical notices, security alerts, and other administrative messages to provide assistance for problems you may encounter with the Service or your account.

Protecting the Service and Maintaining a Trusted Environment

We use all categories of information we collect to maintain SuperBetter as a safe and secure platform for all our users, including appropriate enforcement of SuperBetter policies, as well as compliance with the law and applicable regulations. These efforts include:

  • Preventing fraud, crime and abuse and the security and integrity of the Service: This includes investigating, detecting and preventing or reporting fraud, misrepresentations, security breaches or incidents, other potentially prohibited or illegal activities or to otherwise help protect your account.

  • Enforcing our Terms of Service.

  • Verifying your identity: In some cases, we may need to verify your identity in order to protect the security and integrity of the Service and your account.

  • Complying with any applicable laws or regulations: This includes appropriately responding to lawful requests for information from the government or third parties through legal process.

  • Contacting you to provide assistance with the Service, collect fees and resolve disputes.

Advertising, Analytics and Marketing

In order to support the SuperBetter business and provide our users with relevant information regarding the Service and opportunities presented by partners, SuperBetter may use your personal information for marketing the Service. We may also communicate with you and others about products, services, opportunities, contests, promotions, discounts, incentives, surveys, and rewards.

Cookies and Other Similar Technologies

Technologies such as cookies, beacons, tags and scripts may be used by SuperBetter, partners, and analytics and service providers. These are used to collect and store data about users in order to provide the Service in accordance with our agreement with you under the Terms of Service and allow SuperBetter to pursue our interests in operating and improving the Service.

Information We Combine

We also collect some information from other sources and combine that with information we collect from you. To ensure a proper experience on SuperBetter, we may combine information collected across devices, such as computers and mobile devices.

Other Uses

We may process data for any other purpose disclosed to you in connection with the Service from time to time. If we intend to process your personal data for a purpose other than that set out above and which is not compatible with the original processing purpose, we will provide you with relevant information prior to such processing and will obtain your consent where necessary.

How your Information Is Shared
Information You Share on SuperBetter

If you accept an invitation from a host to play a Squad Play Challenge, the host will be able to see certain information about you in their Host portal. For example, they can see your email address, secret identity and avatar. For Challenges they’ve hosted only, they can see the days you Won the Day, Challenges completed, and skill badges earned. To protect your privacy, the host cannot see anything that you write in your Notes in the app, any custom activities you create, or information that is not related to Challenges they host.

How SuperBetter Shares Information

SuperBetter shares your information in the following circumstances:

With your consent: We will share personal information with companies, organizations or individuals outside of SuperBetter when we have your consent to do so.

For external processing: SuperBetter provides personal and non-personal information to our partners, trusted organizations, vendors and other affiliated organizations to process on our behalf. Our providers process data in accordance with our instructions, Privacy Notice and any other appropriate confidentiality, security or other requirements we deem necessary in order to comply with SuperBetter’s obligations.

To respond to legal and other requests and to prevent harm: SuperBetter will share all categories of personal information with companies, organizations or individuals outside of SuperBetter if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Respond to or meet any applicable law, regulation, legal process or other enforceable governmental request.

  • Enforce our Terms of Service, including investigation of potential violations.

  • Detect, prevent, or otherwise address fraud, security or technical issues.

  • Protect against and prevent harm to the rights, property or safety of our users, SuperBetter, or the public as required or permitted by law.

With any successor to all or part of our business: If SuperBetter is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

For research purposes: From time to time, SuperBetter may release non-personal information in the aggregate or as part of anonymized datasets, for example, to be used in research studies evaluating the Service.

Your Choices About How We Use Your Information
Promotional Communications

You may receive promotional email messages from SuperBetter when you first interact with the Service or by making a request to us. You can opt out of receiving promotional email messages from SuperBetter at the time we collect your information by following the instructions on screen, in those email messages, or by changing your notification settings in your SuperBetter account. Opting out of receiving communications may impact your use of the Services. If you decide to opt out, we will still send you non-promotional communications, such as messages about your account or our ongoing business relations.

When you create an account you are given the option to receive a periodic newsletter from SuperBetter for news, tips and updates. You may subscribe or unsubscribe from the newsletter at any time by changing the settings in your account profile. You can also unsubscribe using the unsubscribe link located at the bottom of each newsletter.

Managing Your Account

You remain in control of the information you provide to SuperBetter. You may review, edit or delete any information you submit to us at any time by signing into your SuperBetter account; however, deletion of this information may restrict your ability to effectively use the Service. You may also delete your account at any time. If you delete your account, the account history and any activities created will also be also deleted in accordance with our data retention practices.

EU Resident Rights

SuperBetter processes your personal data only when we have a lawful basis for doing so. For example, some information we collect from is used to enable delivery of the Service and fulfill our agreement under the Terms of Service found on the Website, sometimes we collect and process your data when you have given us consent to do so, sometimes we are required by law and regulations to collect and process this information about you, and, at other times, we consider it to be in our legitimate interest to collect and process this information, taking into consideration your privacy rights. In rare cases we also may be required to process your data to protect your vital interests or for a task in the public good.

European users also have several rights under the General Data Protection Regulation in certain circumstances, including the right to access, update and remove your personal data, object to particular processing, or file a complaint with our privacy team or a supervisory authority.

The easiest way to remove all of your account’s personal data by using the delete account function in your account settings.

For GDRP inquiries, contact our privacy team at SuperBetter, LLC, 535 Duane Street, Floor 1.5, Glen Ellyn, IL 60137 or

California and Nevada Resident Rights

California resident rights: If you reside in California and are not a job applicant, employee, or employee of another company interacting with us in your job role, you have the right to request what information we collect, use, and disclose. You also have the right to request that we delete your information. The easiest way is to log in to your account and delete your account using the option available on your Settings page. To make a request through our support team, use the support contact information found on the Contact us page of the website or the Support tab in your SuperBetter account profile. For requests submitted through our support team, we may need to take additional steps to verify you are the owner of the account, including confirming certain account information and ownership of the email address linked to the account. We will not discriminate against you because you have exercised any of your privacy rights under the California Consumer Privacy Act. You can designate an agent to make a request by having them execute a notarized power of attorney to act on your behalf.

Sales of personal information: Under California law, we are required to tell California residents if we “sell” information as that term is defined by applicable law. “Sell” means to share personal information with a third party for monetary or other valuable consideration. Based on our understanding of that term, we do not sell your personal information. We also have disclosure obligations in Nevada. We do not exchange Nevada residents’ personal information for money with anyone so they may license or sell the personal information to additional parties. We do not sell personal information of minors under the age of 16.

How Long We Retain Your Information

SuperBetter retains your personal information for as long as your account is active, to fulfill our legitimate business purposes, or to comply with our legal obligations. When these conditions no longer exist, SuperBetter removes the information in accordance with our standard deletion processes. SuperBetter may retain and use non-personal information, including information which has been de-identified, aggregated, or anonymized, indefinitely.

We retain records of support tickets and other communications between SuperBetter and our users, for example support emails, survey responses, or feedback submissions, indefinitely in order to better manage our support processes, maintain accurate business records, and identify other trends.

How We Protect Your Information

The security of your personal information is important to us. SuperBetter takes measures reasonably designed to protect against the unauthorized access, use, alteration or destruction of personal information.

We use our best efforts to follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. For example, SuperBetter data is encrypted in motion and when at rest, and we use different account authorizations to limit access to user personal information to only authorized team members who require access to perform their role.

Updates to this Privacy Policy

By accessing or using any part of the Service, you represent that you have read, understood, and agree to be bound by this Privacy Policy including any future modifications. SuperBetter may amend, update or change Privacy Policy. If we do this, we will post a notice that we have made changes to this Privacy Policy on the SuperBetter Website for at least 7 days after the changes are posted and will indicate at the bottom of the Privacy Policy the date the policy was last revised. Any revisions to the Privacy Policy will become effective the earlier of (i) the end of such 7-day period or (ii) the first time you access or use the Service after such changes. If you do not agree to abide by the Privacy Policy you are not authorized to use, access or participate in the Service.

Last revised on February 1, 2023